Meet Jasmine Pearson — Founder
When I created ONWD Beauty, I wanted every detail to feel intentional — even the applicator. The colored applicator tip (patent pending) represents our commitment to innovation and individuality.
ONWD was born from my personal journey of resilience and self-care after facing a brain tumor as a child. Beauty became a way for me to reclaim my confidence, and I wanted to create a brand that could inspire others to do the same.
More than a beauty brand, ONWD is about building community through beauty. I strive to create products, experiences and spaces that bring people together, inspire confidence and make everyone feel connected.
The name ONWD stands for Onward Movement — a reminder to keep pushing forward, embracing beauty, and creating positive change.
ONWD — because beauty never stands still.